Me: Zero Cool is early 80's techie-slang for something extraordinary, transcendental and magical. At times, what we do here at Zero Cool is magical - whether it's by lighting, production schedule or the sheer will of the photography Gods. Fortunately the past 25 years as a commercial photographer has been shaped and nurtured by those Gods. After all this time I can pretty much tell you only one thing for sure: I LOVE what I do! And since I am also an obsessive foodie, I feel extremely fortunate to be able to combine my two passions into my work. In these twenty years I have photographed cocktails for Chronicle Books, coffee for Starbucks, protein bars for 24hr Fitness, cheese for Cowgirl Creamery, wines for Ambrosia, beer for Lagunitas, and all types of goodies for Safeway, Sur la Table and Cost Plus World Market. I’ve also shot all kinds of product for retailers such as McEvoy Ranch, Sunglass Hut, Discovery and Amazon. Prior to becoming a photographer I worked as a chef in restaurants across the country. I have a passion for all types of food - from a beautiful nine course meal at The French Laundry, to a taco from the street stands of Mexico. That may sound like an odd pairing, but what these foods have in common is this: the experience. Great food is like a great photograph - it's not about the food itself, but about the emotions that you remember from each bite. They say that it’s not the destination, it’s the journey. My journey is a never ending exploration of vision and taste. It's the sounds and smells of a Florence cafe and the texture of the tablecloth in your backyard. It’s the sizzle of steak on the grill or the ricochet of rain on the tin roof of your shed. It’s the clarity of a crisp Autumn morning and the cool breeze on a hot Summer afternoon. Every day is a different adventure. Enjoy your journey, and above all, let it fill you up drop by drop.